said Steve Jobs, according to the biography by Walter Isaacson, that Sony had everything to succeed in the music world: a brand recognized and entrenched as Walkman , a team human can develop the necessary software, a branched-market presence and (most important and difficult to obtain) a robust music catalog, and yet came Apple and pulled the rug with his iPod .
This success would follow some time later the iPhone and the iPad, and now your operating system, IOS, that just will host the proposed division Sony Entertainment Network, a service of the company Nippon looking to sell with colorful content such as movies, video games and (surprise, surprise) music.
To get specifying Music Unlimited will be the application which will Apple devices soon, a software that is now available in Android and the company’s own equipment such as PlaystationVita, Playstation 3 and its line of televisions, among many other gadgets.
For the purists this would be a direct competition with iTunes yet, Sony has come out against starting that everything remains unchanged reaching that climate between coexistence and competition where the Japanese do not have nothing to lose.
The but the issue is still availability in the world. Not in all regions is enabled and this recalls quite other services like Spotify to work with cloud storage to ensure unrestricted access to your library for a monthly fee (which may well pay those outside of their “markets”).
to be seen how accurate it is this move to Sony and if at any future achieve true internal integration that put in doubt as Steve Jobs himself (with the really it would make a great piece of cake).