The U Wii, Nintendo’s next console, pay more attention to video game fans of a lifetime. Nintendo has decided to a new marketing strategy where the objective is to increase profits by placing first players of all life, who had a bad reaction to the Wii, which provided little benefit the Japanese company. This year has been one of the most difficult for the history of Nintendo, as first concluded the year with losses . From April 2008 to December, the multinational company recorded net sales of video games third smaller than three years ago. This problem is related to the strong impact of buying and selling of the yen and the price reduction of 3DS and Wii consoles, which has meant a great success sales since its release, especially of the latter .
So, this time with the next generation Nintendo Wii will focus on gamers to increase profits, but has not detailed the policy will continue to do so. In addition, the product looks to be the stomping 3DS, which Saturo Iwata, Nintendo president has referred specifically and that is to satisfy both casual users and the public good.
To convince both Iwata explained that markets will have to “work first on the depth and current catalog “. As for the Wii U president has exposed the company bearing the same system with Nintendo 3DS. “In doing so, we expect the number of users per household increase as population increases power players and thus create a sustainable market for video game “.Font | Interview on the blog Nintendo