Can you imagine the iPad by another name? With the brand new iPad 3 at the door, maybe a lot of Apple fans and owners of the famous apple tablets not know how and by what stratagem was the Cupertino company branded iPad .
For in 2002, when the iPhone was probably a dream in the mind of the late Steve Jobs, a Chinese company, Proview Technology , registered the trademark “iPad”. At that time, the leaders of this company could not pasárseles China by the head of the trademark registered for commercial use would become the name of the devices tablets of a U.S. company computers.
Graham Robinson, “spy” working for Apple
who we should thank the iPad iPhone is call Graham Robinson , a British expert on intellectual property . Maybe if a spy story as it were, Graham Robinson, about to leave the first iPad, was charged with the task of appropriating the trademark iPad acting as a special agent with carte blanche, by an operation in which Framed Proview Technology to get to sell Apple iPad name, just in time for submission of a device that would otherwise have been called if Graham Robinson had not fulfilled its objectives.
Key probably was: Proview Technology is not sold directly to Apple iPad name. Robinson, who acted, as we say, with genuine hand in China, devised a sophisticated ploy: used a false name, that of Jonathan Hargreaves, and a fake company they supposedly represented, called “IP Application Development Limited” . The initials of this company invented are, indeed, iPad, and thus harshly with Graham Robinson Proview Technology negotiated the purchase of the trademark, since responded to the letters of his supposed company. During the meetings, Robinson did not disclose at any time the activities devoted to the company, citing that he could not stay up because they were not public domain.
The sale of the brand iPad
These negotiations were conducted in addition to a few weeks of the submission of the iPad, so its activity in the eastern country was real trial. Finally, Proview probably imagined that “IP Application Development Limited” was a major international company (because of the concealment of their activities), and hence accede to the sale of the brand iPad December 23, 2009, after the payment of Jonathan Hargreaves (a Graham Robinson who acted like a real spy in the service of Apple), by the ridiculous sum of $ 55,000. Here we see the document where the Republic of China authorizes the sale of the trade:
Litigation – Apple
When only a few weeks after Steve Jobs presented the iPhone, Proview Technology sued Apple , but never been able to show that the Cupertino company’s name utilizase irregularly registrasen trade mark in 2002. He is still in the country Chinese proceedings between Proview and Apple where the first insists that owns the rights to the trademark iPhone in mainland China. This is why Apple has so many problems in marketing iPad in China, as he was being put many trade barriers and Proview, which of course do not forget to Jonathan Hargreaves and how you got that sell the brand, continues to push the state authorities to prohibit the iPad sales in the country. On February 22 in Shanghai court rejected the claim presented by the Chinese firm seeking an order preventing the marketing of Apple iPad tablet, other courts, however and ruled in favor of Proview.
The dispute between the two companies probably do not have an easy solution, and therefore The iPhone does not have much time will ease marketing in China. But this is perhaps one of the consequences that Apple knew that there would be when, only a month before the filing of its most ambitious device (after the iPhone), charged the English Graham Robinson to make all you need to take the brand to the U.S. iPad.
Fonts | Business Insider, Cuhea, Telecinco