Tim Cook Tim Cook 620x364 D10 D10: Siri, Apple TV, Steve Jobs and more

Tim Cook, Apple’s CEO is one of the most admired entrepreneurs today, especially to continue the legacy of Steve Jobs. The executive was presented yesterday at D10 conference All Things Digital , and revealed interesting information. For example, soon announced that new features are added Siri .

The director of the California firm said the iPhone 4S virtual assistant has “a potential incredible “and that they are doubling their efforts to publicize development features renovated in coming months. This is an excerpt of an interview on Siri Cook:

dir=”ltr”> is one of the most popular choices of our most popular smartphone. But it can do much more. And we have many people working on this. And I think it will be very pleased with some of the things you see in the coming months. [...] We have many great ideas about what Siri can do.

But Siri was not the only issue that had the attention of Cook. Apple CEO took the opportunity to mention that so far this year sold 2.7 million Apple TVs , and hinted that soon there will be news on the integration of Facebook in IOS. “Stay tuned,” he said with a smile.

The executive also said that the company will double its efforts to maintain the development of their products secret, but hoped to be “super transparent “on issues such as working with suppliers and environmental impact. And how could it be otherwise, during the conference was time to talk about Steve Jobs.

Tim Cook said that when he joined Apple because Jobs did showed him a path no other company was (focus on consumer products), which is why customers continue to buy their products despite angry with the company. He also assured that the most important lesson he learned from Jobs was: “The key is to stay focused” .

All videos of the interview the CEO of Apple are at this link.

steve jobs Steve Jobs Tim Cook resigned and will be the new CEO of Apple A surprise news was announced last few hours, as Steve Jobs resigned as CEO of Apple . Co-founder of the firm apple publicly announced his decision, but stated that not leaving the company but will become the chairman of the board of directors.

The position of CEO will now in the hands of Tim Cook , who until then had served as chief operating officer for the Corporation of Cupertino. The manager has been considered the individual most qualified to take over the direction and rightly so, since he held that place temporarily in 2004 and 2009.

“I always said that if the day came that I could not fulfill my obligations and expectations as CEO of Apple, would be the first to let them know. Unfortunately that day has come “, said Jobs in his announcement.

Another paragraph of the statement the former CEO said ” I believe the brightest days and innovative Apple are in the future and contribute to the success of the company from a new role “.

will not be easy for Tim Cook to take over the Corporation of Cupertino, but the passages as CEO Interim support this. Remember that it was he who led the firm in 2004 when Jobs underwent surgery to treat pancreatic cancer , and in 2009 when the outgoing executive director received a transplant liver .