SEO has changed much in recent years, and their tools. Beyond labels “goal”, positioning a website in search engines depends on many variables. Density of keywords, original content, number and quality of links, social media, search, images, age of a website … many factors influence Google’s algorithms to define the place of occurrence.
Continuous changes have been going crazy to webmasters and now have ended up in a concept that is often forgotten: the semantics. Google is able to associate metadata, so that is not solely based on symbols for relationships. The principle due to the need of the users can find information quickly and easily once.
For example, if we want to position a website for a keyword, Google will also consider the appearance of:
Phrases and words
Conjugation of verbs
Plural and singular
many and very different kinds, starting with all of Google. We will describe here some that may be useful to position pages Google considering the semantic.
keyword tool Google Keyword Tool offers information about related ideas. To view the full details, we come with our own, because if we do not start session appears a fairly limited selection of words and were asked to fill in a capchta each search.
write the term that interests us, we are competitive and global and local searches per month. The list of search terms helps us to know which words are semantically interrelated. Including them in our article, we can not limit ourselves to get try to position ourselves for a single keyword, but to a set of similar terms.
entering Adwords can lead to quick searches simply using Google Suggest . This gives us some suggestions on issues related to not limit ourselves to a single keyword. To take a very simple example, typing “sell on Ebay” in the search I get a number of things that, on the other hand, are a logical and contribute ideas to develop texts.
A third tool
, Ubersuggest, which is useful if you want to get an overview of suggestions for each country.
In the search box, we introduce three elements: first, the language, then the place to look (web, images, video, etc..) and what they would put in the search box. Ubersuggest us back a list from A to Z for the possibilities we have.
Measuring the density of keywords
There are several tools that allow us to know some facts about keyword density . In this aspect, it is necessary texts sobreoptimizar not obsessed with appearing for a single term, but not forgetting the concepts falling short recurrent why a person would seek information on the Internet. A density of 4-5% is usually the most acceptable.
To this effect, we better tool ie SEO Quake Toolbar. For me it is the most convenient because it is installed in the bar of my Firefox. Besides I can see at a glance data on the results, if you want more information just press on the “info” to open any web page. You can see lots of SEO data from the PR, through internal and external links, to the meta keywords.
case that interests us, gives us an amount of data with the number of repetitions and the main keyword density of the blocks. This is extremely useful if you ever sometimes just repeating excessive (or too little) something we want to highlight.
Of course, for those interested, there are many other tools in the cloud, as Ranks, SEO and Keyword Density Rush, where we give some statistics of this type.
fatal for SEO is known as copypaste. A Google likes original content and vocabulary rich text . Sometimes, without a will maliciously, that can be accessed from two different places at the same content can be harmful. For example, for a blog, that robots see a repetitive information archive pages, categories and URLs . The search engine shows us how to fix this by “canonicalization”, telling robots what our preferred URL when indexing.
But beyond these aspects, always might have identical content on a page , has been or not misconduct. One of the useful tools that help us control the repetition is certainly Copyscape. A simple search by putting the URL of any page on the web shows us where he finds repetitions of texts (in the free version only reached the top 10 results).
These tools (suggestions, density and originality) may help in part to the creation of content more adapted to the semantic web . However, although come well as control tools, it is always desirable to integrate the concept of the Semantic Web to create web content. What other tools useful for improving consider positioning?