The compromise between Nokia and Microsoft to work together is getting stronger, which is why both firms agreed investing $ 24 million (18 million) in a development program mobile applications. This initiative will last 3 years, with the support of the Aalto University in Finland.
The intent of the project is to help create new and innovative
apps for Windows Phone , the operating system that powers the current range of Nokia smartphones, and Symbian and Series 40. It is good that the Finns do not forget that there are still devices and users that opt for the latter two platforms. The “AppCampus” officially begins in May and will include the address of the Aalto University, which does not facilities only provide services but also “coaching” and access to academic and business networks to developers.
While Symbian and S40 will be part of the initiative, much of the eyes will be on Windows Phone . The huge investment made by the sponsors point to the Marketplace Microsoft operating system grow both in quantity and quality . Recall that now owns the store online about 70 000 apps.
The Web site for developers to apply for a grant or to form part of the campus is now open. Be seen whether the developer community is attracted to the new project. Track | AppCampus.
They are interesting changes in Googleplex. The “headquarters” of Google are about to receive an extension will require an investment of approximately $ 120 million . The completion of the work was not confirmed by the California corporation, but by a report published by Mercury News .
According to the American newspaper, the new facility will include a section for the testing of wireless technologies. This space will be occupied by a group known as
“Google / @ Home” . But that’s not all because there will be room for a laboratory precision optics for a project not yet reported. However, the addition will draw more attention to Google’s headquarters will be the new
“Experience Center” . It will be a private exhibition space that will occupy approximately 120 square meters and will aim to showcase the latest ideas / technologies to customers or partners. Anyway, what really worth mentioning is that the signing of search is increasingly investing in stronger hardware. Google has the potential and the means to create all kinds of consumer devices, we hope that both the executives and engineers know how to use them. At the moment this is all the information held on the issue, but when more news about the expansion of facilities will keep you informed
Google .
Track | Mercury News.
The next months will be vital important for Nokia because the firm is getting everything ready for the launch of its smartphones Phone with Windows 7 . The Finnish company opted for an alliance with Microsoft to soar after years forgettable and now the most important moment came: to attract customers.
According to information circulating on the Web the company run by Stephen Elop go about $ 127 million for approximately six months
advertising campaign . Nokia needs good marketing, and soon. Executives can not lose more time if you want to recover the essence of a company that once was generally successful.
At the moment the leadership of the European corporation refused to provide details regarding the operation marketer. “We look forward to Nokia and Windows phone but we do not allow campaigns to talk about specific products have not been announced yet” , said the spokesman.
No doubt Nokia will have to work hard with advertising if you want good results when you run your equipment. Remember the last time was drastically reduced income and cut many jobs, so they require a campaign powerful and attractive .
Unfortunately, the Finns do not help the words of Steve Ballmer, Microsoft CEO, who in the last days spoke extremely well on Windows Phone 7 ( “Last year we went from being very small to be very small …” was one of many phrases histrionic executive), but the company will have to overcome it .
