Some days ago we told you Nintendo reduce the price of the 3DS from 12 August. The handheld console will drop from 250 to $ 170 economic losses due to has shown the company during the last quarter, and senior management expect that this measure will help sales rebound.

But the news does not end here. Satoru Iwata , the current president of Nintendo, took the blame for poor sales of the 3DS and WIN decided to cut his salary in half indefinitely . It is a story that surprising since usually corporate executives do not show gestures of this kind.

It is truly remarkable Iwata’s commitment to the company because they do not hesitate to put the chest to the bullets in front of an adverse situation. Addition this was the first quarter in the history of Nintendo that ended with losses , which makes clear that the Japanese businessman spares no efforts to solve any problem.

But as you can imagine, 50 percent of the salary of the president of Nintendo is not enough to recover the money lost by the low sales of the 3DS. For this reason also will cut income other senior executives in a figure to be between 20 and 30 percent.

to be seen whether these measures help Nintendo to lift the poor figures shown in the last quarter. Iwata said the company is working overtime to improve the game library for the new handheld console, since the lack of titles was one of the criticisms that has received the device.

Vía | TechCrunch | DigitalTrends.