Sony, probably the most important technology company in Japan, is experiencing its worst crisis in its history. Its shares today are worth the same as thirty years ago, just prior to revolutionize the way we all listened to music with the launch of the Walkman . That was in 1980 and since then Sony has continued to grow, at least so far. Today, shares of Sony worth a tenth of the Samsung and 37 times less than Apple , and analysts began to herald the end of Sony, which is reeling from the competition from Apple and thrust of the Korean brands.
Its TV division not making money for eight years and WIN almost every technology products are loss or are losing market share to rivals. And the real crisis Sony is not economic, but of identity and ideas, with engineers and managers who not seem to find a way to resume factory technological tricks led the company to define how it should be the entertainment at home.
The ingredients of this severe crisis suffered by the company were several. Sony failed to read the digital future and the possibilities of the Internet . Also failed to find the formula to mobile phones through its partnership with Ericsson’s recently broken, and the tablets just follow the footsteps of Apple and other Android devices. To this is added has a strong yen, which exports more expensive and contingencies as last year’s tsunami in Japan, which stopped production.
will have to see how Sony the coming years and in a fiercely competitive market. Kazuo Hirai, the new president of the company, calls for launching a survival strategy for making
happens less and blended products, in an attempt to integrate television, console, computers, cell and tablets in a total experience and unique, with the aim of
“regain the old splendor of Sony “, says Hirai.
Font | Elmundo
Earlier this year Sony showed his first ultrabooks at the Consumer Electronics Show, but kept secret key attributes. But luckily it came time for the official presentation devices that are part of the franchise shiny Vaio T: T13 and T11.
As you can imagine by name, the main difference between the two models is in size: T13 has a 13.3 inch LED screen, while the display is 11.6” T11. For both teams the Japanese corporation chose an Intel Sandy Bridge i3-2367M.
hardware that choice is surprising since most companies are working with the new generation of Intel processors, Ivy Bridge. With respect to storage, Sony
opted for a hybrid system consists of a 320 GB hard drive and a solid state drive (SSD) 32 GB. Memory RAM included in models T13 and T11 is a 4 GB DDR3, while the graphics card is an Intel HD 3000. In terms of connectivity, the new series of Vaio ultrabooks incorporates Bluetooth 4.0, USB 2.0 and 3.0 and HDMI output. We also have to mention the inclusion of an HD webcam of 1.31 megapixels (1366 × 768). The press release mentions Sony
teams hit the market this month , but does not specify in which countries will debut or at what prices. We look forward to any updates on this release.
Earlier this Kaz Hirai month became president and CEO of Sony Corporation, and apparently the executive measures to correct the course of the companies will be harder than expected. According to a report by Japanese newspaper Nikkei firm will lay off 10 000 workers by year’s end .
If the information is true, the Asian company will eliminate 6 percent of its workforce worldwide. At the moment Sony declined to comment on the matter although the rumor began circulating that Sony’s top executives would hold a press conference on Thursday 12. The financial situation of the corporation Japan is far from good: in 2011 the economic losses amounted to 3,200 million dollars
. The Nikkei report indicates that 5 000 workers were sacked by the restructuring of business LCD, while the rest of those affected belong to all groups of the company (development, production, administration, etc.) both locally and internationally.
But that’s not all. Sony would also ask seven of its senior executives, including Howard Stringer, Chairman, that waive their salary bonuses . For now we will take the information with tweezers but when developments arise on the subject can provide more details.
Track | Reuters | CNET | Engadget.
Days ago we told you about a report by Japanese newspaper Nikkei in which Sony released the plan to lay off 10 thousand employees. At first it was a rumor, but unfortunately the Japanese corporation confirmed the news with the introduction of their new restructuring strategy .
Kazuo Hirai, CEO of the company, was responsible for raising awareness of the project “One Sony” through which the firm will try to get back on track economically viable. According to CEO, the company will spend the coming months to strengthen its main business (digital photography, console and mobile) and television sales recover. On the executive said the layoffs will take place before the end of fiscal year 2012. The cuts will affect workers encompassed both at headquarters and in subsidiaries and sales organizations. According to Hirai’s measure aims to “improve operational efficiency,” although
will cost $ 925 million the company . Continuing with plans for “One Sony”, the Japanese corporation is betting on the interchangeable lens camera to strengthen its presence in the digital photography market. Sony hopes that this segment can grow quickly in a market increasingly overwhelmed by smartphones and become a stable point to generate profits. Meanwhile, the company’s mobile devices (phones, tablets and Vaio)
be included under the management of Sony Mobile . In terms of gameplay, Hirai announced that the company will expand the number of downloadable titles for their consoles and the number of devices compatible with PlayStation Suite. Other sensitive points of Sony’s strategy is the TV market. This segment has generated losses for 8 consecutive years but it seems that the Japanese continue to try to make it viable. Hirai said the company
continue betting on the LCD , but explore other technologies such as OLED and LED Crystal. Sony’s CEO is optimistic that the division responsible for creating the HDTV will generate profits in 2013.
Track | Sony | Reuters | Bloomberg.
Days ago we told you about a report by Japanese newspaper Nikkei in which Sony released the plan to lay off 10 thousand employees. At first it was a rumor, but unfortunately the Japanese corporation confirmed the news with the introduction of their new restructuring strategy .
Kazuo Hirai, CEO of the company, was responsible for raising awareness of the project “One Sony” through which the firm will try to get back on track economically viable. According to CEO, the company will spend the coming months to strengthen its main business (digital photography, console and mobile) and television sales recover. On the executive said the layoffs will take place before the end of fiscal year 2012. The cuts will affect workers encompassed both at headquarters and in subsidiaries and sales organizations. According to Hirai’s measure aims to “improve operational efficiency,” although
will cost $ 925 million the company . Continuing with plans for “One Sony”, the Japanese corporation is betting on the interchangeable lens camera to strengthen its presence in the digital photography market. Sony hopes that this segment can grow quickly in a market increasingly overwhelmed by smartphones and become a stable point to generate profits. Meanwhile, the company’s mobile devices (phones, tablets and Vaio)
be included under the management of Sony Mobile . In terms of gameplay, Hirai announced that the company will expand the number of downloadable titles for their consoles and the number of devices compatible with PlayStation Suite. Other sensitive points of Sony’s strategy is the TV market. This segment has generated losses for 8 consecutive years but it seems that the Japanese continue to try to make it viable. Hirai said the company
continue betting on the LCD , but explore other technologies such as OLED and LED Crystal. Sony’s CEO is optimistic that the division responsible for creating the HDTV will generate profits in 2013.
Track | Sony | Reuters | Bloomberg.
Earlier this Kaz Hirai month became president and CEO of Sony Corporation, and apparently the executive measures to correct the course of the companies will be harder than expected. According to a report by Japanese newspaper Nikkei firm will lay off 10 000 workers by year’s end .
If the information is true, the Asian company will eliminate 6 percent of its workforce worldwide. At the moment Sony declined to comment on the matter although the rumor began circulating that Sony’s top executives would hold a press conference on Thursday 12. The financial situation of the corporation Japan is far from good: in 2011 the economic losses amounted to 3,200 million dollars
. The Nikkei report indicates that 5 000 workers were sacked by the restructuring of business LCD, while the rest of those affected belong to all groups of the company (development, production, administration, etc.) both locally and internationally.
But that’s not all. Sony would also ask seven of its senior executives, including Howard Stringer, Chairman, that waive their salary bonuses . For now we will take the information with tweezers but when developments arise on the subject can provide more details.
Track | Reuters | CNET | Engadget.
said Steve Jobs, according to the biography by Walter Isaacson, that Sony had everything to succeed in the music world: a brand recognized and entrenched as Walkman , a team human can develop the necessary software, a branched-market presence and (most important and difficult to obtain) a robust music catalog, and yet came Apple and pulled the rug with his iPod .
This success would follow some time later the iPhone and the iPad, and now your operating system, IOS, that just will host the proposed division Sony Entertainment Network, a service of the company Nippon looking to sell with colorful content such as movies, video games and (surprise, surprise) music.
To get specifying Music Unlimited will be the application which will Apple devices soon, a software that is now available in Android and the company’s own equipment such as PlaystationVita, Playstation 3 and its line of televisions, among many other gadgets.
For the purists this would be a direct competition with iTunes yet, Sony has come out against starting that everything remains unchanged reaching that climate between coexistence and competition where the Japanese do not have nothing to lose.
The but the issue is still availability in the world. Not in all regions is enabled and this recalls quite other services like Spotify to work with cloud storage to ensure unrestricted access to your library for a monthly fee (which may well pay those outside of their “markets”).
to be seen how accurate it is this move to Sony and if at any future achieve true internal integration that put in doubt as Steve Jobs himself (with the really it would make a great piece of cake).
Via-Telecinco
Kazuo yet Hirai took over as CEO of Sony but got to work with the intention of improving the performance of the company in the mobile arena. As the next president and CEO of the Japanese corporation, engineers are testing the feasibility Vita OS in smartphones and tablets .
The executive explained that the corporation does not want to forget the benefits operating system and mobile platform PlayStation Vita, your options beyond playable. Anyway, said that in the immediate plans of the company is not launching gadgets with Vita OS. The conference also participated Yoshio Matsumoto, vice president of Sony Computer Entertainment, who said:
“If they ask if we see [a Vita OS] in a manner scalable for use in smartphones and tablets we offer high levels of response we require playable on devices, you can” .
Anyway, the directors supported the statements of Kazuo Hirai and explained that there will be Vita OS devices in the short term: “This does not mean that we are applying it in smartphones and tablets at this very moment, but the operating system was designed with expandability “.
Attempts by the company to compete in the Android market did not provide very positive results. Sony Ericsson reported losses of $ 325 million during the last fiscal year, despite the sale of mobile Xperia increased 65% over the previous period.
A platform software itself may give the corporation a more Japanese to get a fresh market experience more successful. But for now we will have to be patient and see how Sony deals with this new possibility. Track | AV Watch (Google Translate)
The rivalry between Sony and Microsoft in the field of not dull game consoles collaboration between both companies to deliver content to users. Hours ago the Japanese corporation announced the launch of the app Crackle , a network of videos to Xbox Live.
The service allows Xbox 360 users access to a catalog
formed by more than 1,500 television shows and 200 movies . The application can be downloaded and installed free of charge, although its use requires a mandatory golden membership online platform from Microsoft. Crackle is a service that has received very good reviews, but against that is not available worldwide. But it would be surprising if the service arrives in new regions of the hand of Xbox Live, the intention of the owners is to target a specific group of users:
males between 18 and 34 years . Crackle
appearance on Xbox 360 will help fulfill “the dream” of Steve Ballmer and company: users to purchase premium content that does not refer only to video games. This has to do with the idea of Microsoft to transform the console into a media center capable of covering the largest possible number of entertainment options.
is a good move also to invite others to join online services Xbox Live and WIN improve their non-gamer catalog .
Track | TecnoHype.
emerged in early January Rumors about the possible appointment of Kazuo Hirai as president and CEO of Sony Corporation, and was finally confirmed. The executive acknowledged in office replace Howard Stringer , who will be promoted to chairman of the board of directors.
Hirai will assume their new roles on 1 April, while Stringer will do the same in June. Note that before taking over as head of the board, Stringer remain CEO of the company. Be seen whether these changes are positive for the Japanese. tasks “Kaz” Hirai front of Sony Corporation will not be easy. The new president and CEO will have to deal with several problems, both economic and corporate
. The main management concerns are many: better use of the digital imaging segment, making the TV business to generate profits again and innovate in the mobile arena. Undoubtedly Hirai was the ideal candidate to succeed Howard Stringer in the direction of Sony Corporation. The Japanese executive has been considered one of the most influential technology segment thanks to his contributions as president of Sony Computer Entertainment, as part of other sectors of the company. Let’s wait to see if the mythical “Kaz”
meet its goals . When we have more news on the topic will keep you updated. Track | Mashable | Engadget | The Verge.
